“Disney uRock” Series were very successful User Generated Content (UGC) events that Disney Online initiated where kids were invited to make their own fun music videos. Since the original branding was created for the summer event, the latest campaign,”uRock The Holidays,” was refreshed with holiday theme. Also hand-drawn look was inherited from the previous event.

Role: Lead Designer

uRock Logo

Logo Variation

uRock The Holidays Mood Board

Mood Board

uRock The Holiday Doodles

Doodles

uRock The Holidays Frames

Frames