In an effort to drive a conversion to online sales, Mattel’s Digital Design Team worked hard to launch the new Product Catalog with a few key features such as email signup, wishlist and registration. As a lead designer for Ever After High brand, I ensured the Product Catalog is not only functioning as promised but also on brand visually.

Role: UI Designer, Visual Designer

Ever After High Product Catalog
Responsive Product Catalog for Ever After High

Ever After High Product Catalog Landing Page
Product Catalog Landing Page on Tablet

Ever After High Product Catalog
Product Catalog Grid View

Ever After High Product Catalog Detail Page
Product Detail Page